9/16/2023 0 Comments Julia ioffe bio![]() ![]() ![]() Most recently, Joe had co-founded an innovative podcasting platform called Luminary. I was introduced to Joe Purzycki, a natural entrepreneur and start-up veteran, who had helped pioneer Vox Media from a few employees into a colossus before his star turn at Medium. I teamed up with an incredible group of media pros. And we needed to marry the complementary powers of a new generation of prescient media executives, those who understood the new distribution streams and the power of the creator economy, with generationally talented journalists, who themselves were excited to lean into this new world and express their talents across channels-via articles, sure, but also newsletters, podcasts, conference calls, Zooms, and (soon enough) live events. We wanted to create a brand focused on the inside conversation-the story behind the story, the details and plot that only the true insiders knew. Journalists, perhaps the original influencers, were due for the same transformation.Īfter I left V.F., I began making calls and assembling a team to help bring the vision to life. After all, the music industry had boomeranged back in the streaming age by leveraging the powerful connection between artists and their audiences to create a subscription-based business model, which helped listeners to discover other artists that they might like along the way. And yet I was optimistic that there would be a new heyday to come. Just as Napster had deconstructed traditional albums into individual songs in the aughts, social media platforms were unbundling magazines into articles. During my subsequent tours at the Times, Bloomberg, and eventually co-founding The Hive, I saw the irrevocable transformation first hand. The most important part of the entire enterprise, however, was that Graydon always put the writers at the center of the business.īut the business as we knew it then was all starting to change. All while the phone rang endlessly- David Geffen, Sue Mengers, Barry Diller, Annie Leibovitz, Fran Lebowitz, Sidney Poitier, David Halberstam. In those days Graydon’s office was a bustling operation-manuscripts came in hourly for top-editing, handwritten notes to politicians and executives and writers had to be dispatched, the commercial side of the business needed to be managed, as did the egos and vicissitudes of photographers, stylists, and illustrators. I’d begun my career nearly two decades earlier, in the heyday of the magazine business, working under the tutelage of Graydon Carter, the legendary editor of Vanity Fair. I first began imagining Puck sometime in 2019. ![]() Our journalists aren’t simply the core animating spirit of our business they are also owners in our company. Notably, we’re building our business atop a new kind of model aligned with the massive and exciting potential of the creator economy. I’m the co-founder and editor-in-chief of Puck, a new media company focused on the intersection of Wall Street, Washington, Silicon Valley, and Hollywood: that rarified and overlapping world filled with moguls and strivers, powerbrokers and disruptors, behind-the-scenes players and ubiquitous C.E.O.s, alike. ![]()
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